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academies
Asian Journal of Biomedical and Pharmaceutical Sciences | Volume 8
March 26-27, 2018 | Orlando, USA
World Summit on
Healthcare & Hospital Management
&
International Conference & Exhibition on
Biologics and Biosimilars
G
lobalization and the constant technology innovation
are resulting in a continuous evolution of business
environment. Easily accessible information is resulting
in unprecedented options for consumers while putting
pressure on medical service providers to revolutionize their
practice and adapt to ever changing environment. Today,
a medical practice must think how to compete in a very
crowded and competitive marketplace. They are faced with
business challenges such as: Financial stability: ensuring long
term financial viability, transforming practice, consistent
growth; Customer loyalty: re-thinking patient engagement,
winning new customers and retaining them; Competition:
differentiating practice with uniqueness, setting apart from
others and Knowledge: continuous learning new techniques,
accessing new equipment/technologies. Medical tourism
has been touted as the next big thing. There is a lot of
noise, expectations, and myths. You have to consider
issues such as: Does medical tourism provide a solution to
your financial vows? Will it be worth the effort to change
your business practices to include medical tourism in your
portfolio of services? Can medical tourism help you expand/
diversify your customer base? Will medical tourism help
you in improving your competitive advantage? The session
will provide five critical points a medical practice must
consider today in order to create a sustainable business
practice domestically as well as globally. It will provide tools
and techniques to compete in the new economy, such as:
Revenue modeling that can help generate more income and
profitability Customer acquisition and retention, creating
better patient experience; Customer focused employees
who are trained and productive while adapting to change;
Business and clinical process management that are efficient
and less expensive Innovation to introduce new services,
new revenue channels. With medical practices, experiencing
somuch change they must learn to become comfortable with
the change. The ability to manage and adapt to rapid change
is difficult because of organizational structure, culture, and
socio-economic challenges. The organizations that adapt
quickest will create a competitive advantage, while the
practices that refuse to change get left behind.
e:
pgoel@placidway.comChange! Is medical tourism a wakeup-call for transforming your medical practice?
Pramod Goel
Placidway, USA