10 / 10
Page 24
allied
academies
Journal of Public Health Policy and Planning | Volume: 2
August 27-28, 2018 | London, UK
International Conference on
Healthcare and Health Management
Cardiology and Cardiac Surgery
Joint Event
&
O
ver the past years the termand field of “aesthetic medicine”
in the UK has been infiltrated by non-medically trained
individuals, which should have caused a concern about the risks
of patient safety by regulating bodies. Unlike many European
countries like Spain, where only doctors are allowed to carry out
aesthetic medicine procedures like injections with botulin toxin,
in the UK almost ANYBODY can go ahead and do it ANYWHERE
consideringtheycangetthePOMprescribedbyanurseprescriber
or doctor. This has greater implications that go further than
patient safety; it has evidenced a huge grey area where the lack
of regulations in the UK and interests of companies of medical
devices, insurance companies, tax acquisition and regulating
bodies of medical professions have not come to an agreement
which has led to a conflict between non-medical individuals and
nurses, dentists and doctors carrying out aesthetic treatments.
For anyone considering venturing in the business of aesthetic
medicine in the UK, they will find the competition is not only
with peers but with individuals that are not required to have a
medical degree, insurance or clinical premises. However this
business is the largest growing world wide, therefore appealing
and profitable for the medical professionals venturing in it;
however the business development and marketing strategies
have to been adapted to the unique situation in the UK.
Speaker Biography
Jorge Zafra is the Founder & CEO of Zafra Medical which is a private medical practice
specialised in Aesthetic Medicine and Anti-Ageing, Board Director of Litfield House
Medical Centre in the UK and Medical Director of Digital Hermes specialised in Medical
Marketing with offices in the UK and Dubai. He has a vast international and multicultural
experience throughout his medical career including a Master’s degree in Aesthetic
and Anti-ageing Medicine from the Universitat de Barcelona, Spain. He is a registered
a GP with the GMC and is a published author in the Aesthetics Journal in the UK.
e:
doctorzafra@zaframedical.co.ukJorge Zafra
Zafra Medical, UK
Aesthetic medicine in the UK, a conflict between medics and non-medics