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allied

academies

Nov 22-23, 2018 | Paris, France

Joint Event

Nutrition and Health

16

th

International Conference on

26

th

International Conference on

Diabetes and Endocrinology

&

Journal of Insights in Nutrition and Metabolism | Volume 2

S

afe or unsafe Food? Do I need to consider precautions

or not? Have the question answered by your phone

simply focusing in on the food that you are thinking about

eating. An innovative method to easily understand, efficacy

and speed can give clear information in regard. With the

integration of MASSICare 2.0 A.R. (Method of Acquiring

Scientific Specific Information on Care - Augmented Reality)

in fact, it is possible to understand if the food that we would

like to consume is appropriate or not. Just using the camera

of the phone, and with the algorithm present in a new

innovative App we can estimate the quantity and quality

of the food cross-checked with its safety. This innovation, is

the evolution of a MASSI Care a model presented in 2015

in the United States, and the facility of the App gives quick

response to the general public. The lay public would have

special pictograms in 3D on the camera of the phone, related

to the food that is being considered by the user, that can

remind them about their limitations cross-checked with

the food. Once the owner of the App has entered all details

related to their health background, there is a matching with

the database developed in relation to new breakthroughs

in the field of food poisoning. The approach pursued by

the App is in AR (augmented reality), the database is under

construction with all kinds of foods, and the goal is to include

all common foods present all around the world. Through

attractive graphics many suggestions will be given to the

consumer regarding similar food alternatives with less risk

for their health and the quantity of specific food components

is measured so as not to exceed the recommended intake.

Speaker Biography

Massimo Cecaro (University of Teramo, Biotechnology Reproduction), Specialist

Veterinarian, Master II level “Veterinary Public Health and Food Hygiene” was an

External Collaborator at the Italian Ministry of Health, Roma, Office II Directorate

General of Collegial Bodies for Health Protection, for a specific project on food safety

communication. He is Member of EFSA’s (European Food Safety Authority) Expert

Database. At the age of 24 he obtained a qualification to practice as a Journalist

and in 2007 he was admitted to the National Association of Medical Press (ASMI),

where he currently holds the position of General Secretary and Vice President. He

is resident member of MJA Medical Journalists’ Association (London). He has been

an invited speaker, mentor and chairman at international events in the field of public

Health and safety in canada, US, europe and asia. He has been author of several

scientific works in public health. He is also director in Italy of a prestigious educational

centre for work safety and public health. He is actively involved in international

projects to improve the role of mass-media in medical sciences, and awarded in

Philadelphia, Valencia and Las Vegas. In 2015 he received a Special recognition by

the “American Association of Public Health Veterinarians” for his active involvement

in international projects specifically promoting the “One Medicine approach”.

e:

massimo@cecaro.com

Massimo Cecaro

Italian Medical Press, Italy

MASSIcare 2.0, application of the augmented reality in nutrition and health