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September 09-10, 2019 | Edinburgh, Scotland
2nd Global Summit on
3rd International Conference on
Dermatology and Cosmetology
Wound Care, Tissue Repair and Regenerative Medicine
Joint Event
&
Journal of Dermatology Research and Skin Care | Volume 3
Dermatol Res Skin Care, Volume 3
Quality, transparency and changing the perception of cosmetic surgery
Simon McMillan
MYA Cosmetic Surgery, UK
Where the NHS has too many patients private healthcare
providers need to be able to differentiate from its
competitors and to stand out in the marketplace. Some find
a way to do this in the short term but creating a long-term
strategy is much more challenging. In the last few years
the world has been forced to reflect on how we represent
gender and body image in society and the impact that mental
wellbeing has in all of our lives. The way that cosmetic surgery
is represented has not always kept pace with this changing
world. In a world cluttered with information it is easy to see
a visually striking before and after but much harder to take
time to understand the patient’s needs. We understand how
extreme surgery and sensational stories are what capture
the imagination. These do not always encourage empathy.
Our beliefs are so aligned with the constitution of the World
Health Organisation. “Health is a state of complete physical,
mental and social well-being and not merely the absence of
disease or infirmity”. This is a very modern way of thinking
about health which mirrors the true role that cosmetic
surgery plays and yet it has been in the WHO constitution for
decades. We were not the first provider, but we have grown
into being the leading specialist UK provider and we take
this responsibility seriously. We have carried out a significant
amount of reflection and engagement with regulatory bodies
and health charities as well as talking at length to our patients
to try and find the most responsible way to present not only
ourselves but the sector. This will continue to evolve but what
we have done so far has, in themain, been very well received.
Speaker Biography
Simon McMillan qualified as a solicitor in 2002 and carried out a variety
of roles in the legal sector. He then joined MYA as one of the founding
members in late 2006 before becoming Managing Director a decade
later. He is close to all aspects of the business, very well connected in
UK cosmetic surgery and heavily involved in cosmetic surgery sector
developments. The world of cosmetic surgery is changing but there is still
work to be done. MYA is going through some significant
developments and is well positioned for further growth and influence in
the sector with a patient focused and transparent model. He has years of
experience in brand building, business strategy, new business startups,
working in regulated environments, operational improvements, business
leadership and business evolution and growth.
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