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allied

academies

November 21-22, 2019 | Singapore

Global Experts Meeting on

12

th

International Conference on

STD-AIDS and

Infectious Diseases

Allergy, Immunology

and Rheumatology

Joint Event

&

J Infectious Disease Med Microbiol, Volume 3

Notes:

HIV communication programme among long-distance truck workers in West Bengal - An

analysis of selected national highway in Bengal

Rajesh Das

University of Burdwan, India

W

est Bengal, the most important State in eastern India,

is a gateway of business and commerce for entire

eastern India along with Bangladesh, Nepal and Bhutan.

The State comprises of 3664 KM National Highway along

with 4300 Km long State Highway. Millions of trucks are

running everyday with their drivers, helpers and cleaners

from one District to another State. The truck workers spend

their life with a shabby, unhealthy environment within or

outside of truck, less physical proximity from their wife and

family or community, face several types of risks on road,

and willingly or unwillingly come across some conflicts and

contradictions with public other transports drivers or even

police. In these circumstances Female sex workers (FSWs)

and long distance truck drivers (LDTDs) are considered key

population at high risk for HIV transmission due to high

prevalence. The intersection of these mobile populations,

cover a multi clustered ‘risk –audiences group’, like truck

workers- themselves , their family members and wives,

female sex works even some other women in another states

who are accidentally becomes his friend or close associate.

At the same time the National Highways spread across the

remote hinter lands of villages. The adjacent rural community,

more specifically the women are one of the vulnerable HIV

risk community in this said transport ecology. Two major

issues will be analysed through this work-i) it will reveal a

perspective of a changing notion of communication paradigm

of HIV /AIDS awareness from its existing scientific extension

system to the transfer of socio-psychological information

on need based orientation for specific community and ii)

issues, ideas and scopes of applications of cultural proximity

and dialogic action in AIDS communication for truck workers

community onwards National Highway. Research problems

may be defined as - i) how to define the problem of HIV/

AIDS communication awareness campaign among a mobile

community- truck workers?

ii) To explore the nature of sex trade along a particular

transport route. In this study it will be explained the

notions of direct level biological (physical) contacts and the

vulnerabilities that exist between these two groups, i.e. truck

driversandprofessionalandcasualsexworkerswithregardsto

HIV/AIDS. This proposition will help to design to formulate an

agenda-setting; through an involvement of said stakeholders

(participation of vulnerable group/s) .Proposed study may

consider Health Belief Model and Theory of Planned Behavior

as Possible Theoretical Frameworks, along with McGuire’s

Hierarchy of Effects to gauge various stages of outcome. A

Mixed method design classification on AIDS awareness and

communication design will follow for the proposed study. It

means qualitative methods to develop quantitative measures

and qualitative methods to explain quantitative findings.

Focused group discussion, In-depth interview, Content and

coverage of AIDS campaign and coverage by leading media

and stratified clustered survey analysis would be the research

methodology for this work.

Speaker Biography

Rajesh Das has 15 years of teaching experience in PG level, specialization

in health communication, rural communication and international

communication; he has successfully presented around 60 no of research

papers in an international and national conference/ seminar. He also

published three edited volume along with 20 articles in journal or as

a chapter in an edited volume. He act as a research supervisor in two

consecutives projects by Indian Institute of Mass Communication, funded

by ICSSR, New Delhi and NCRI, Hyderabad, under Ministry of Human

Recourse Development, Govt of India. He also awarded as a principal

investigator in ICSSR -IMPRESS Major Research Project, funded byMinistry

of Human Recourse Development, Govt of India and also awarded as a

producer in International Documentary Film Festival by the Department of

Information and Culture, Govt of West Bengal.

e:

rajesh.das.cal@gmail.com

Journal of Infectious Diseases and Medical Microbiology | Volume 3