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S e p t e m b e r 0 3 - 0 4 , 2 0 1 8 | B a n g k o k , T h a i l a n d
Dental Congress 2018 & World Dermatology 2018
Note:
Page 25
alliedacademies
WORLD DERMATOLOGY AND COSMETOLOGY CONGRESS
DENTISTRY AND ORAL HEALTH
&
International Conference on
Joint Event on
Archives of General Internal Medicine | ISSN: 2591-7951 | Volume 2
Sharad V Kumar, Arch Gen Intern Med 2018, Volume 2 | DOI: 10.4066/2591-7951-C2-005
DIGITAL MARKETING FOR
ORTHODONTICS 2018
Online presence, marketing ethically, online reputation management, as
an Orthodontist, it’s high time that we learn, know and implement…and
follow what’s new in 2018. There are several ways orthodontist can use digital
marketing to benefit their marketing efforts. The use of digital marketing in the
digital era not only allows for orthodontist to market braces and aligners, but
also allows for online customer support to make patients feel supported and
valued. Digital marketing has become an increased advantage for orthodontist
and increasing their awareness amongst people. It is now common for patients
to search for an orthodontist by using these means and post feedback online
through social media sources, blogs and websites on their experience with
the orthodontist. A clinic website with search engine optimization, social
media marketing, e-mail and mobile marketing to name a few, can be used.
Tools for digital media marketing: search engine optimization, search engine
marketing, social media optimization, e- mail marketing, mobile marketing can
help orthodontist to market their clinic in an ethical manner and help in their
online reputation management. In times when everyone has an easy access to
internet through various free plans available on smart phones and computers,
its high time for orthodontist to integrate digital media marketing in dentistry
and to make use of it to grow professionally
Biography
Sharad V Kumar has completed his MDS (Ortho-
dontics) from Mumbai, India. He is a digital mar-
keting specialist and Founder President Digital
Smiles- a Digital Marketing Academy for Doctors
and Orthodontists, a wing to teach doctors about
digital media marketing and continuing dental ed-
ucation. He was the keynote speaker at the presti-
gious Famdent show at Hyderabad 9th-10th Sep-
tember 2017, keynote speaker at the prestigious
World Dental show at Mumbai 6th-8th October
2017 and keynote speaker at the Indian Dental
Conference at Bhubaneshwar 2018.
Sharad V Kumar
Digital Smiles, India