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S e p t e m b e r 0 6 - 0 7 , 2 0 1 8 | B a n g k o k , T h a i l a n d
Note:
allied
academies
Joint Event on
Global Women Health 2018 & Orthopedics Congress 2018
Archives of General Internal Medicine
|
ISSN: 2591-7951
|
Volume 2
BREAST CANCER, GYNECOLOGY AND WOMEN HEALTH
ORTHOPEDICS AND RHEUMATOLOGY
&
World Congress on
Annual Conference on
Arch Gen Intern Med 2018, Volume 2 | DOI: 10.4066/2591-7951-C3-009
SELLING A FANTASY: THE SECRET TO PATIENT RETENTION
Lexi Montgomery
The Darling Company, USA
P
atient retention is a huge issue for the cosmetic and orthopedic surgery communities. Generally, this is because patients do not
build a deep enough connection with their surgeon to return for future procedures. Instead, they trust their primary care doctor
(someone they’ve built a relationship with) to point them to a surgeon. This can be remedied by incorporating the sale of a fantasy
into the patient acquisition experience. A common complaint amongst patients is that their surgeon had poor bedside manner or
that they didn’t feel comfortable and The Darling Company has found a recipe to eliminate this lack of trust and simultaneously
close/retain more patients. Upon acquiring 230 new patients for a struggling plastic surgery center in Miami, Lexi and her team sold
over $806,000 of cosmetic surgery procedures in just 72 days. This led her to write a book called “Selling A Fantasy” that discusses
strategies for transforming the way surgical practices around the world sell their services. Clients have seen an average of 33%
email open rates, and an average of 15% increase in conversion through their website.