10 / 16
Page 76
allied
academies
Ophthalmol Case Rep 2017 Volume 1 Issue 1
August 21-23, 2017 | Toronto, Canada
EYE AND VISION
3
rd
International Conference on
L
ike most optical businesses, you probably have a website.
It was probably built years ago by someone you haven’t
chatted with in just as long. While your website lounged
about online, the world changed around it. Your competitors
have moved ahead with new sites. New competitors that
didn’t even exist when you last updated your website have
now taken market share from you and continue to erode
your market share, whether you are in a city of one thousand
or ten million. There are 3 ½ billion people online around
the world. Over 80% of the population of the US and Canada
have an internet connection. Your website is your online
brochure, your practice concierge, serving your prospective
and current patients and customers 24 hours a day, 7 days a
week, 365 days a year. Does your website live up to the look,
the feel, the experience of your practice or is it some cheap
distant facsimile of what you never were, are not today and
certainly will not be tomorrow? In this class, we will explore
modern optical websites. We will discuss what every ECP
website should have and shouldn’t. We will discuss SEO
(Search Engine Optimization). We will talk about the mobile
revolution and why your website must be mobile friendly.
We will learn how to get people to visit your website and
how your website should convert a browser into a patient
and consumer.
e:
daniel@dbadesigns.comYour Website Probably Sucks
Daniel Feldman
Dba designs/The Visionaries Group, USA