SUCCESSFULLY ACTIVATING POSITIVE BEHAVIORS OF THE STAKEHOLDERS INVOLVED IN VACCINE PURCHASING AND USAGE THROUGH TECHNOLOGICAL ADVANCES

doi:10.4066/2591-7951-C2-025

SUCCESSFULLY ACTIVATING POSITIVE BEHAVIORS OF THE STAKEHOLDERS INVOLVED IN VACCINE PURCHASING AND USAGE THROUGH TECHNOLOGICAL ADVANCES

Joint Event on 2^nd International Conference on CELL AND GENE THERAPY & 2^nd World Congress on PUBLIC HEALTH, EPIDEMIOLOGY AND NUTRITION
April 15-16, 2019 | Milan, Italy

Pierre A Morgon

MRGN Advisors, Switzerland

Keynote : Arch Gen Intern Med

DOI: 10.4066/2591-7951-C2-025

Abstract:

The vaccine segment is anticipated to be one of the fastest growing, one of the healthcare industry and several leading firms have stepped up vaccine investments in recent years. Unlike therapeutic agents, vaccines are administered to healthy individuals only once or very infrequently during a life time. Vaccines generate well-documented positive externalities, yet their poor awareness and acceptability among vaccine end-users may contribute to resurgence of transmissible diseases and consequently trigger governmental interventions such as mandating vaccination. In addition to technical and clinical development per the highest quality standards, bringing new vaccines to market requires carefully orchestrated programs targeting the multiple types of stakeholders along the entire value chain and addressing their respective purchasing behavioral drivers. Against a backdrop of anti-vaccination buzz and vaccine fatigue, successful global launch and sustainable usage of a vaccine requires the development of a multi-pronged strategy addressing all aspects in relation to acceptability (e.g. the motivation to immunize despite the quasi-disappearance of the disease), accessibility (e.g. supply chain services), availability (e.g. mechanisms ensuring reliability of supply) and affordability (e.g. tiered pricing policy taking country differences in per capita income into account). Leveraging novel technological advances can positively influence the ability to activate these levers successfully.

Biography:

Pierre A Morgon is Chief Executive Officer of MRGN Advisors, a consultancy advising CEOs and investors in the healthcare sector and regional partner for Switzerland at Merieux development and an evergreen investment fund. He is a lecturer in several MBA programs in world-class business schools and in life science conferences and at the mass challenge incubator in Switzerland where he mentors start-up life sciences companies. He is also holding the following board positions: Chairman of the board of Virometix; Non-Executive; Director to the Board of Theradiag; Non-Executive Director to the Board of Eurocine Vaccines; Non-Executive Director to the Board of Vaccitech; Non-Executive Director to the Board of Univercells. He holds a Doctorate of Pharmacy, Master’s in Business Law and an MBA Degree.

E-mail: pm@mrgnadvisors.com

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