STUDY OF RATIONALITY OF PROMOTIONAL DRUG LITERATURE RECEIVED AT A CANCER HOSPITAL
2nd Global Congress on CANCER SCIENCE AND THERAPY
July 22-23, 2019 | Brussels, Belgium
Chaudhari Nitin Laxman
Jeevan Jyoti Cancer Hospital, India
Keynote : J Cancer Immunol Ther
Abstract:
Introduction: The drug promotional literature (DPL) of the pharmaceutical
companies is important sources of drug information. However, these DPLs
are inaccurate and of poor educational value. Hence, authors planned this
study to evaluate the DPLs of anticancer drugs for accuracy, consistency and
validity of the information presented in it, using World Health Organization
(WHO) ethical criteria for medicinal drug promotion.
Materials & Methods: This observational study was conducted over six
month’s duration. The DPLs were collected from OPD at Jeevan Jyoti Cancer
Hospital, Jalgaon and evaluated in Department of Pharmacology in a Medical
Institute in India. The literature was evaluated based on the WHO ethical
criteria for drug promotion.
Results: Only 6% of the DPLs fulfilled all WHO criteria and 53% of DPLs were
of anticancer drugs. 38% DPLs did not have any brief prescription information
about the promoted drug. Majority (92%) of DPLs claimed about the efficacy
of product. Out of 132 references, 24% were not retrieved. Brochures
presenting irrelevant pictures were 48% whereas statistically significant difference
was found between the availability of printed side effects, precautions,
contra-indications, warnings, drug interactions, number of quoted references
before 2014 and brief prescription information on DPLs of anticancer
and other drugs groups with p-value <0.05.
Conclusion: Pharmaceutical industries did not follow the WHO guidelines
while promoting their products and to reduce this problem, government
regulatory bodies must play a pre-emptive role where code of ethics is failing.
Biography:
Chaudhari Nitin Laxman has completed his Doctor of Medicine (DM) from prestigious Gujarat Cancer and Research Institute a leading Cancer Hospital of India. He was a well accomplished student and had secured Gold medal for Doctor of Medicine examination from Gujarat University. He is a consultant at Jeevan Jyoti Cancer Hospital Jalgaon. His special interests include breast cancer and lymphoma. His social activities include free service to one of the most remote, backward and tribal areas of India like Nandurbar district.
E-mail: drnlchaudhari@gmail.com
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