Journal of Finance and Marketing

Perspective P.1-1

Measuring marketing effectiveness: Financial key performance indicators

Author(s): Irena Obadia*

DOI: 10.35841/aajfm-8.3.236

Abstract Full Text PDF

Perspective P.1-1

Investment strategies for marketing success: A financial blueprint

Author(s): Philip Crosno*

DOI: 10.35841/aajfm-8.3.237

Commentary P.1-1

Economic trends and their impact on marketing strategies

Author(s): Jing Xue*

DOI: 10.35841/aajfm-8.3.238

Perspective P.1-1

Market segmentation and financial performance: A symbiotic relationship

Author(s): Gary Stanley*

DOI: 10.35841/aajfm-8.3.239

Perspective P.1-1

Financial branding: Strategies for building trust and loyalty

Author(s): Gary Stanley*

DOI: 10.35841/aajfm-8.3.240

Perspective P.1-1

Marketing in the era of crypto currencies: Financial implications

Author(s): Fernando Erdmann*

DOI: 10.35841/aajfm-8.3.241

Perspective P.1-1

FinTech revolution: Transforming financial and marketing paradigms

Author(s): Victor Murinde*

DOI: 10.35841/aajfm-8.3.242

Perspective P.1-1

Risk management strategies in marketing: A financial lens

Author(s): Samuel Akter*

DOI: 10.35841/aajfm-8.3.243

Perspective P.1-1

Capitalizing on consumer behaviour: Financial insights for marketers

Author(s): Hany Mahrous*

DOI: 10.35841/aajfm-8.3.244

Perspective P.1-1

Digital disruption in finance: Implications for marketing strategies

Author(s): Weng Pei*

DOI: 10.35841/aajfm-8.3.245

Review Article P.1-8

The effect of commercial bank financing on agricultural output in Nigeria.

Author(s): Akinuli Bankole Olu*, Osagiede Manson

DOI: 10.35841/aajfm.7.5.196

Abstract Full Text PDF