Journal of Finance and Marketing

Perspective P.1-2

Navigating Retirement: Understanding Pension Plans

Author(s): Hongquan Dong*

DOI: 10.35841/AAJFM-7.6.206

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Perspective P.1-2

Unlocking Rewards: Understanding Loyalty Plans

Author(s): Yu Parkhomenko*

DOI: 10.35841/AAJFM-7.6.207

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Commentary P.1-2

The Art of Cross-Selling: Enhancing Customer Experience Through Product and Service Bundling

Author(s): Nathalie Faucheux*

DOI: 10.35841/AAJFM-7.6.208

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Editorial P.1-2

Exploring Financial Innovations: Shaping the Future of Finance

Author(s): Ji Cao*

DOI: 10.35841/AAJFM-7.6.209

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Mini Review P.1-2

Unlocking Opportunities: Understanding Institutional Banking and Finance

Author(s): Samer El*

DOI: 10.35841/AAJFM-7.6.210

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Opinion Article P.1-2

Navigating the Landscape: Strategies for Effective Financial Services Marketing

Author(s): Erzsebet Paszti*

DOI: 10.35841/AAJFM-7.6.211

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Rapid Communication P.1-2

Segmenting Financial Services: Tailoring Offerings for Diverse Needs

Author(s): Attila Zsarnovszky*

DOI: 10.35841/AAJFM-7.6.212

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Perspective P.1-2

Building Bridges: The Art of Customer Relationship Management

Author(s): Tamas L*

DOI: 10.35841/AAJFM-7.6.213

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Editorial P.1-2

Empowering Consumers: Exploring the World of Consumer Finance

Author(s): Anastasia Derventzi*

DOI: 10.35841/AAJFM-7.6.214

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Short Communication P.1-2

Navigating the Global Financial Markets: Understanding Their Dynamics and Significance

Author(s): Manousos Macc*

DOI: 10.35841/AAJFM-7.6.215

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