Journal of Finance and Marketing

Opinion Article P.1-2

First steps to developing excessive impact concept in advertising.

Author(s): David Pitt

DOI: 10.35841/aajfm-6.11.151

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Rapid Communication P.1-2

Impact of logo hate on client nicely-being for era merchandise via the lens of stimulus organism reaction method.

Author(s): Saman Hamid

DOI: 10.35841/aajfm-6.11.152

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Short Communication P.1-2

Purchase less, purchase luxury: Knowledge and overcoming product sturdiness forget for sustainable intake.

Author(s): Yan Zing

DOI: 10.35841/aajfm-6.11.153

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Mini Review P.1-2

Inner branding: Growing a predictive model for provider sector.

Author(s): Alkanova Kucherov

DOI: 10.35841/aajfm-6.11.154

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Perspective P.1-2

The impacts of brand awareness on consumers’ cognitive method: An event-associated potential take a look on it.

Author(s): Rakib Khan

DOI: 10.35841/aajfm-6.11.155

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