Opinion Article - Journal of Finance and Marketing (2023) Volume 7, Issue 3

Leveraging digital channels for effective financial services marketing

Digital channels have revolutionized the way businesses interact with their customers, including the financial services industry. In this review, we will explore the benefits of leveraging digital channels for effective financial services marketing. The paper will discuss how digital channels, such as social media, mobile apps, and email marketing, can be used to increase customer engagement, reach a broader audience, and ultimately, drive revenue. Additionally, the review will examine the potential risks associated with using digital channels and offer suggestions on how financial service providers can mitigate those risks.

Author(s): Satish Rao*

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